Computer & IT


Sony grasped in selfie-craze:

Last year the morpheme “selfie” found its way into the Oxford Dictionary, so why should smartphone manufacturers wane behind in respecting its newly attained dignity. Following this, Sony has launched a phone with a camera dedicated for Selfies, which vouches that this fad of crazy people holding up cameras onto their faces is here to stay longer. Flaunting a powerful PROSelfie Cam and bundle of Selfie friendly apps along with a flash for the front camera might turn out to be a grace for Selfie lovers.

No frailty in speed and performance:

The Xperia C3 is crammed with a Qualcomm Snapdragon 400 chipset along with a Cortex-A7 processor clocked at 1.2GHz, 1GB of RAM and Adreno 305 GPU and runs on Android KitKat. The 5.5-inch screen smartphone with 720p resolution and BRAVIA 2 Display Engine also gloats an 8MP rear camera with LED flash and 8GB internal storage. Apart from the main charm, the Xperia C3 is super dieted at 7.6mm. The C3 is 4G-ready and supports LTE Cat4. A dual SIM version is soon to arrive as well which has been baptized Xperia C3 Dual, which would support not only dual standby but also dual calls.

The glorious Selfie-friendly front camera with “soft” flash:

Now the gallant feature that has made Xperia C3 the talk of almost every tech expert is its front-facing 5MP camera dubbed the ProSelfie Cam which comes allied with a “soft” LED flash leaving miles behind other flagship devices like the HTC One (M8) or Huawei Ascent P7 which brag supreme front-facing cameras but lack flash. Sony’s athletic 80-degrees view field is also capable of using Superior Auto Mode which automatically adjusts parameters depending upon Ambient lighting conditions to elate selfie enthusiasts. And making selfies further easy is the two-tap snapper which clicks selfies when the back is patted twice or by activating the smile shutter. Duckface heaven!

Broaching the rise of selfies to 17,000% since 2012, Sony has loaded the smartphone with dozen of selfie dedicated apps. AR Effects append themes that allow selfie fanatics to brace their pictures with various fun animations ad graphics-like horror eyes, cowboy hats etc. both in picture and video modes. Portrait Retouch apps allow beautification of pictures by choosing among 10 different beauty styles apart from 6 magic beam options for various eye reflections and 10 DECO frames. Sweep panorama is another notable spotlight star.

Battery and other salient features: 

The battery on the C3 is expected to last the entire day after extensive usage and Sony’s Battery Stamina Mode 3.0 automatically detects when the phone is not being used and turns off features which are not vital. The smartphone also headlines an easy-toggle keyboard for single hand input in inclusion with its smart home screen.

Expectation and Sony’s seriousness with the Selfie phenomenon:

The C3 will be launched in white, black and mint colours in August as China is ascribed to be the first launch market. The device will follow various routes along the globe but destinations are uncertain and so is the pricing. Although Sony has been the market leader for camera devotees but being dedicated to single clique sounds foolish. However, Sony seems to be very serious about the move and it would be well wished to see better front cameras on other devices too in future.