How AI And ML Can Improve Your Enterprise Bottom Line Profits?
- by Manish K Pathak
- a year ago
- 126

There
is a reason why we, as people, deal with different people differently. Our
equations with our friends are very different from our equations in the office and
this is very different from our equation with our parents.
This
is just one small example of how companies look at customers – they devise
strategies to cater to specific audiences in a pointed manner and as per their
needs, their wants, and how they want to brand their product.
This is where Machine Learning (ML) and Artificial Intelligence (AI) have made their presence felt – they have helped track customer behaviour online which in turn has a knock-on effect on matching their needs with your goods and services. Machine Learning has become imperative in order to carry out customer segmentation. It helps companies identify comparable characteristics in every customer’s behaviour.
Also Read: Do I Really Need This’? Changed Dynamics Of A World Hit By The Pandemic
Now,
once this is tracked, strategies can easily be devised which will then be
helpful in:
•
Tailoring marketing activities to specific groups
•
Rolling out features and new products as per the needs and demands of the
customer
•
Understanding how a product might perform and prepare a concerted roadmap for
the same
Artificial
Intelligence is no longer just confined to launching rockets into space. It has
become part of who we are and what we do on the Internet. AI is used as
chatbots in the website, it is being used as predictive computing systems, as
well as in automation of tracking customer behaviour online.
Putting it to use and then
coupling it with smart analytics, one can easily find the right customers which
will help you market your own goods and services accordingly. Once data is
collected from people visiting the site, one can keep the products relevant
through instant profiling. This is what will build customers and target them in
a more interactive manner.